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IF YOU’VE BEEN to the cinema recently, you’ve probably seen this ad for GloHealth insurance telling mother’s they’re ‘amazing’.

There’s a woman who will sit up all night with a sick child, and who will not rest until the fever has broke; who waits at the school gates rain, hail or shine; who feeds the pets, makes the beds, puts the candles on the cake, and makes your wishes for you.

The clip is advertising the company’s GloDoc service, which provides members with 24-hour online consultation with a GP.

The ad has received quite a bit of backlash online from people who have one simple question: What about all the dads?

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Others believe it reinforces the idea that woman are supposed to do the majority of the work of the household:

Though the ad specifically mentions mothers, GloHealth say they didn’t set out to celebrate one parent over another and have not received any formal complaints about it.

A spokesperson for the company told DailyEdge.ie that the ad is the first of what will be series centred around the ‘Are Amazing’ tagline:

We are aware that there are many people who think it’s a lovely ad…. There has been a positive response to it so far.

[GloHealth] is happy it’s creating a reaction. It’s part of a series of Are Amazing ads, so on this occasion it’s celebrating mums, but by no means exclusive of any others - there could be Families Are Amazing or Dads Are Amazing ads to come.

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